It can be a like, a reaction, a comment, or a share. This is a general term referring to how people interact with the content that you produce. Shares are the best form of engagement that people can have. The more shares, the more people love your content. But when they share it, that is the time to celebrate.Ī great social media tool to measure shares and the overall impact of content is BuzzSumo. When people engage and interact with your content, that’s good. Shares are the currency of the social media world. They make your content easy for users to discover and therefore more likely that they’ll share it. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends. Hashtagsīy now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead.
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